Terms of Service

1. Service Description

Advocate provides AI-readable business profiles, structured agent endpoints, and systems for routing AI search engine traffic to structured business response systems. When an AI assistant queries a participating business domain, Advocate routes the request and returns a structured response containing the client's business profile data.

Advocate operates as a technology infrastructure provider and does not make editorial decisions about AI search rankings or recommendations.

2. Client Responsibilities

By using Advocate, you represent and warrant that:

• You own or have legal authority over the domain you register
• Your business information is accurate and up-to-date
• You have all necessary rights and licenses to operate your listed business
• You will promptly update your profile if any information changes

You are solely responsible for the accuracy of all business data submitted to the platform.

3. AI-Generated Content Disclaimer

Agent responses served through your Advocate profile are generated using AI response services, with your business profile data as context. Advocate does not guarantee specific AI search rankings, recommendation frequency, lead volume, or website traffic.

AI assistant behavior is determined by third-party AI platforms and is outside Advocate's control. All AI-generated responses are automatically labeled as AI-generated in compliance with applicable transparency regulations.

4. DNS and Proxy Disclaimer

Activating a custom domain on Advocate requires adding DNS records (CNAME and TXT) at your domain registrar. You are solely responsible for:

• Making correct DNS changes at your registrar
• Any downtime, traffic loss, or misconfiguration resulting from DNS changes
• Ensuring your domain registrar settings are compatible with Advocate's infrastructure requirements

Advocate is not liable for any downtime, traffic loss, security incidents, or data loss resulting from our third-party service providers or infrastructure partners.

5. Limitation of Liability

6. Acceptable Use

You may not use Advocate to:

• Represent a business you do not own or have authority to represent
• List illegal, fraudulent, or deceptive business information
• Conduct spam campaigns or artificial recommendation manipulation
• Take actions that harm other Advocate clients or the platform

Violations may result in immediate account termination without refund. Advocate reserves the right to remove any business profile that violates these terms.

7. Payment and Cancellation

Advocate is billed monthly. Subscriptions renew automatically until cancelled. You may cancel at any time from your dashboard. No partial month refunds are provided.

Advocate will provide 30 days' email notice before any price changes take effect. Price increases do not apply to your current billing period.

8. Intellectual Property

Advocate owns all intellectual property in the platform, including its discovery standards, routing logic, and agent response infrastructure.

You own your business data and retain all rights to it. You grant Advocate a limited license to process and serve your business data for the purpose of generating AI agent responses. Advocate may use anonymized, aggregate usage data (not identifiable to any business or individual) to improve platform performance and response quality.

9. Automated Decision-Making Technology (ADMT) Disclosure

Advocate uses automated decision-making technology (ADMT) to:

• Classify and route queries to generate relevant business responses
• Select relevant business profile fields to include in responses
• Generate structured AI responses without human review of individual queries

This system operates automatically. No individual agent query or response is reviewed by a human operator. Clients who wish to request human review of their agent configuration may contact hello@advocatemcp.com. You may also request that Advocate provide information about the logic and factors used in automated processing of your business data.

10. Governing Law

These Terms are governed by the laws of the State of Texas, without regard to conflict of law principles. Any dispute arising from or relating to these Terms shall be resolved in the state or federal courts located in Austin, Texas. You consent to personal jurisdiction in such courts.

11. Changes to Terms

Advocate will provide at least 30 days' email notice before making material changes to these Terms. Continued use of the Service after the effective date constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you may cancel your account before the effective date.

Contact

For questions about these Terms, email hello@advocatemcp.com.