Terms of Service

These terms (“Terms”) govern your use of Advocate (the “Service”). By creating an account or connecting a business to the Service, you agree to them. Read them, they are short but binding.

1. The Service

Advocate is a software-as-a-service platform that (a) generates AI-optimised responses for AI search crawlers and (b) exposes participating businesses to AI agents via the Model Context Protocol at /mcp. We also track citation click-throughs end-to-end so tenants can attribute downstream conversions to the originating bot.

2. Acceptable use

You agree not to use the Service for any of the following:

• Gambling or betting services
• Adult or sexually explicit content
• Drugs, pharmaceuticals, or CBD
• Firearms, ammunition, or weapons
• Cryptocurrency speculation, ICOs, or unregulated financial services
• Hate speech, harassment, or content targeting a protected class
• Any activity that is illegal in the jurisdiction where the end user or the business operates
• Impersonating another business or misrepresenting services you cannot deliver
• Scraping, reverse-engineering, or circumventing rate limits on the Service

We will reject disallowed categories during business registration, and we may suspend accounts that violate this section with 24 hours’ notice, except for critical safety issues, in which case we will suspend immediately and notify you after.

3. Tenant obligations

• Keep your business profile accurate (hours, pricing ranges, services, contact details)
• Do not impersonate another business or claim credentials you do not hold
• Do not assert third-party validation (awards, rankings, certifications, partnerships, endorsements, testimonials) that you cannot substantiate with a verifiable public source
• Respond to reservation handoffs in a reasonable time; repeated non-response may downgrade your tier
• Protect your API key, a compromised key should be rotated via POST /agents/:slug/rotate-key or from the dashboard

Content review and enforcement. Advocate may, at its discretion, review tenant-submitted content—including business profile fields, FAQ entries, comparison-page source data, and any other tenant-provided values rendered to AI agents on your behalf—for compliance with §2 (Acceptable use), this §3, and the truth warranty you accepted at registration. Where review identifies material misrepresentation, including but not limited to fabricated awards, certifications, partnerships, testimonials, or third-party endorsements, we may require corrections, suspend the affected content, or terminate your account without refund. Termination under this section is in addition to any remedies available under §12 and overrides the first-charge refund window in §4 when the basis for termination is material misrepresentation.

4. Fees and billing

• Base tier: $100 USD per month per business
• Pro tier: $250 USD per month per business (includes Competitor Radar and priority handoff routing)
• Billed monthly through Stripe and auto-renews until cancelled
• A 14-day refund window applies to your first charge only; subsequent charges are non-refundable except as required by law
• Fees may change with 30 days’ email notice; the change applies at the next renewal

5. Intellectual property

You retain ownership of your business profile and the content you supply. Advocate retains ownership of the platform itself, all attribution data, and any aggregated or anonymised analytics derived from platform usage. You grant Advocate a non-exclusive licence to display and process your business content as needed to run the Service.

6. Service level

The Service is provided on a best-effort basis. We do not offer an uptime guarantee in v1; a paid SLA tier will be introduced separately and will supersede this clause for tenants who subscribe to it.

7. Warranty disclaimer

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

8. Limitation of liability

To the maximum extent permitted by law, Advocate’s aggregate liability for any claim arising from the Service is capped at the amount you paid us in the twelve (12) months preceding the claim. Advocate is not liable for indirect, incidental, consequential, special, or exemplary damages, including lost profits, lost data, or loss of goodwill, even if we have been advised of the possibility of such damages.

9. Indemnification

You agree to indemnify and hold Advocate harmless from claims arising out of content you publish through the Service or out of your violation of these Terms. Advocate will indemnify you against third-party claims that directly result from our gross negligence or wilful misconduct.

10. DMCA / copyright

If you believe content served through the Service infringes your copyright, send a DMCA-compliant notice to max@advocate-mcp.com. Include the required elements (identification of the work, the allegedly infringing URL, your contact details, a good-faith statement, and a signature). We will investigate and remove content that we reasonably believe to be infringing.

11. Governing law and dispute resolution

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-laws principles. Any dispute arising out of or relating to the Service will be resolved through binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. Arbitration will take place in Delaware, or remotely by agreement. Each party waives the right to a jury trial and to participate in a class action.

12. Termination

• Either party may terminate the Agreement on 30 days’ written notice by email
• If Advocate terminates without cause, you receive a pro-rata refund of the unused portion of the current billing cycle
• If you terminate, your account remains active through the end of the current paid period and is not refunded
• Upon termination we delete account data 30 days after cancellation, except where longer retention is required by law

13. Changes to these Terms

Material changes will be announced by email to registered tenants at least 30 days before they take effect. Continued use after the effective date constitutes acceptance of the revised Terms.

14. Entire agreement

These Terms and the Privacy Policy constitute the entire agreement between you and Advocate. If any provision is held unenforceable, the remaining provisions continue in effect.

15. Contact

Questions about these Terms or requests for clarification: max@advocate-mcp.com.