/ Overview
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Overview

Your Advocate dashboard — last 30 days

AI Requests Last 30 days
Bot Sources

AI Requests

Query trends, top questions, and intent breakdown

Queries over time Last 30 days
Top Queries
By Intent

Referral Clicks

Humans who clicked your link after an AI mentioned you

Total Clicks
All time
Last 30 Days
Recent activity
Click-through Rate
Clicks ÷ queries
Clicks by Bot Source
About Referral Tracking

Every time an AI like Perplexity or ChatGPT includes your business in an answer, Advocate embeds a tracked link. When a user clicks that link, we record the source bot, timestamp, and destination. This closes the attribution loop from AI query to customer action.

Bot Activity

Which AI crawlers are querying you and when

Crawler Breakdown
Intent Distribution
Activity by Day & Hour UTC · darker = more queries

Recommendations

Actions to improve your AI visibility and referral rate

Optimization Checklist

Settings

Your account and API configuration

Account
Your Advocate account details
Email
Business slug
Plan
API Key
Your API key is configured. Use Rotate to generate a new one — your old key stops working immediately.

Domains

Custom domain routing through Advocate

Domain routing

Your domain is configured and routing AI crawler traffic through Advocate. To update your domain or add a new one, use your activation link from the onboarding email, or contact support.

Activate a domain →
Coming soon

A full domain management view (activation status, CNAME target, TXT verification record, and live DNS check) is planned for a future release.