Recent Queries Click a row to see the Claude response
Referral Clicks
Humans who clicked your link after an AI mentioned you
Total Clicks
All time
Last 30 Days
Recent activity
Click-through Rate
Clicks ÷ queries
Clicks by Bot Source
Click-through Trend Clicks vs queries, last 30 days
Recent Clicks Last 50 tracked redirects
About Referral Tracking
Every time an AI like Perplexity or ChatGPT includes your business in an answer,
Advocate embeds a tracked link. When a user clicks that link, we record the source
bot, timestamp, and destination. This closes the attribution loop from AI query to
customer action.
Bot Activity
Which AI crawlers are querying you and when
Crawler Breakdown
Intent Distribution
Activity by Day & Hour
UTC · darker = more queries
Recommendations
Actions to improve your AI visibility and referral rate
Optimization Checklist
Settings
Your account and API configuration
Account
Your Advocate account details
Email
Business slug
Plan
Business Profile
These fields feed the structured business data AI crawlers and MCP clients see.
Business name (slug) is immutable — contact support to rename.
Agent Operations
These power the A2A tools — hours drive get_availability and reserve_slot,
pricing drives get_quote, routing drives initiate_handoff.
API Key
Your API key is configured. Use Rotate to generate a new one —
your old key stops working immediately.
Account activity
Recent account-level events
Last sign-in—
Last API key rotation—
Tutorial
Replay the welcome intro, re-run the 5-stop dashboard tour, or reopen
the Get Started checklist at any time.
Once agents start making reservations or handoffs — or Competitor Radar polls run — the data shows up here.
Competitor Radar
Weekly Perplexity polls for your key queries — win/loss tracking vs competitors
Available on Pro
Competitor Radar runs weekly Perplexity polls for your core queries, tracks whether
your business shows up in citations, and flags the competitors who beat you. Upgrade
to Pro to unlock.
Weekly trend Citation rate over the last 4–8 weeks
Share of Model Citation rate by AI provider
How AI describes you Descriptors found near your name in cited answers
Off-site authorities Third-party domains AI cites most for your category — where off-site authority work pays off
Recent polls
Basket manager Queries polled across each AI provider weekly
AI Surfaces
Every AI platform your agent is syndicated onto — one profile, many destinations.
Live surfaces Where an AI assistant can find you right now
Install your AI snippet One-line schema.org block for Google SGE & Bing Copilot
Paste this block into the <head> section of your website. It tells Google and Bing’s AI answers what your business is, so they can cite you correctly. Re-copy if you update your Advocate profile.
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Domains
Custom domain routing through Advocate
Routing status
DNS records
Test bot traffic Fetches your domain with a PerplexityBot User-Agent
Admin actions
These actions hit Worker admin endpoints and require an ADMIN_SECRET bearer token.